Three months ago, we signed the Outdoor CEO Diversity Pledge. We made a commitment to increase diversity and inclusion in our company through initiatives that have a lasting impact – and we’re not alone! Many other big-name outdoor brands (such as Burton, Mammut, Cotopaxi, and more) have joined in the quest to build a more inclusive industry. We’re proud to be a part of it!
At Good Trip Adventures, we will focus on three key pillars:
- Internal Training and Resource Development. We are creating a workplace that fosters growth and development for people with disabilities, BIPOC, and LGBTQ+ leadership as our company grows. We’ve partnered with a Justice, Equity, Diversity, and Inclusion trainer to create a curriculum that supports guides and clients on and off the trail.
- Hiring & Training a Diverse Team of Guides. As we prepare for our 2021 guiding season, we will increase the representation of guides with disabilities, as well as BIPOC and LGBTQIA+ guides. We know that with a diverse staff comes ideas that can help us recognize gaps in our business and help to change the narrative of who ‘belongs’ in the outdoors.
- Representative Communications and Marketing.We are committed to using our communication tools as a megaphone for people with disabilities, BIPOC, and LGBTQIA+ leaders and organizers in outdoor spaces as well as a place where all communities are represented in imagery and voice.
We also have some exciting partnerships coming up with like-minded groups in the industry – look out for a big announcement next week!
Have any feedback for us, or want to share organizations that you support!? We’d love to hear from you!
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