Three months ago, we signed the Outdoor CEO Diversity Pledge. We made a commitment to increase diversity and inclusion in our company through initiatives that have a lasting impact – and we’re not alone! Many other big-name outdoor brands (such as Burton, Mammut, Cotopaxi, and more) have joined in the quest to build a more inclusive industry. We’re proud to be a part of it!

At Good Trip Adventures, we will focus on three key pillars:

 

  1. Internal Training and Resource Development. We are creating a workplace that fosters growth and development for people with disabilities, BIPOC, and LGBTQ+ leadership as our company grows. We’ve partnered with a Justice, Equity, Diversity, and Inclusion trainer to create a curriculum that supports guides and clients on and off the trail. 
  2. Hiring & Training a Diverse Team of Guides. As we prepare for our 2021 guiding season, we will increase the representation of guides with disabilities, as well as BIPOC and LGBTQIA+ guides. We know that with a diverse staff comes ideas that can help us recognize gaps in our business and help to change the narrative of who ‘belongs’ in the outdoors.
  3. Representative Communications and Marketing.We are committed to using our communication tools as a megaphone for people with disabilities, BIPOC, and LGBTQIA+ leaders and organizers in outdoor spaces as well as a place where all communities are represented in imagery and voice.

    We also have some exciting partnerships coming up with like-minded groups in the industry – look out for a big announcement next week! 

Have any feedback for us, or want to share organizations that you support!? We’d love to hear from you!